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Is the middle of your funnel missing?
The funnel isn’t dead. Your middle is missing. Everyone obsesses over the top and the bottom. Top: content, ads, cold
Charissa
August 13, 2026
ARTICLES · FROM THE STUDIO
Tactical writing on customer acquisition, full-funnel marketing and the AI workflows that actually ship paying customers. Written for AI-first B2B founders by Charissa Cools.
FEATURED AI & CREATIVE
AI is an amplifier, not an originator. Here is the exact workflow AI-first founders should use to keep their vision first and let the tools do the heavy lifting.
The funnel isn’t dead. Your middle is missing. Everyone obsesses over the top and the bottom. Top: content, ads, cold
I talk to AI founders every week who built something genuinely good. And almost every single one has the same
Twelve years behind a DJ booth teaches you one rule you never break. You do not open with the drop.
I have spent my whole life in creative spaces. As a DJ playing packed rooms, a producer, an event organiser.
I have been in creative spaces my whole life. As a DJ playing packed rooms, a music producer and an
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