TOFUVisibility
Get them to notice you.
- Founder-led LinkedIn content
- Short-form video
- AI-focused podcasts
- Audio branding
- Live events
Luminate ProductionsAI-first B2B growth partner
From first visit to your first 1.000 customers.
We build and run the entire funnel that moves a stranger from a first click to a loyal, paying customer. The whole lifecycle, under one roof, powered by AI workflows.
Book an Audit
We map your funnel together. No pitch, no pressure.
The customer lifecycle
1
Visitor
Awareness · they notice you
2?
Lead
Education · they want to know more
3
Secured
Conversation · they trust you
4€
Customer
Closing · they buy from you
5
Active user
Engagement · they keep coming back
6
Loyal customer
Advocacy · they bring you more
Swipe to follow the journey →
§ 01 — The filter
Read this before
Read this before
you book a call.
We help AI-first businesses with a live product get their first 1.000 customers online. The focus is the point. Here is the honest line on who we are for.
Built for you if
- → You have a live AI or AI-integrated product with early traction
- → You are under 1.000 paying customers and want the next thousand (depending on your sort of AI)
- → Your team is ten people or fewer, so decisions move fast
- → The founder is willing to be visible on camera
- → You want a growth partner, not five separate vendors
Not a fit if
- — You are pre-product with no traction yet
- — You are scaled up, with an in-house marketing team
- — You want one piece only, just video or just ads
- — You want us invisible while you take the credit
- — You are after generic founder-mindset positioning
§ 02 — What we do
One system, built to get you customers.
Customer acquisition is the whole job. We run every layer of the funnel under one roof, so attention turns into trust and trust turns into paying customers,
instead of pieces that never connect.
MOFUTrust
Make them believe you.
- Testimonials & case studies
- Email newsletters
- Lead magnets
- Webinars
- Nurture sequences
- Analytics
BOFUConversion
Make them buy from you.
- Landing pages & VSLs
- Lead-gen systems
- Paid media
- Sales enablement
- Conversion copy
§ 03 — How we work
How we start working together.
A focused audit to map the model, then we build it, then we scale what works.
A long-term partnership that makes the external feel internal.
Strategy session
A real audit, not a deck. We dig into your funnel and your numbers, then rebuild the model around what your buyers need to see before they book a call.
Funnel build
We build the whole thing, founder content, nurture, conversion systems, and the parts feed each other instead of running in parallel.
Scale what works
Once the model is proven, we go all in on what drives real pipeline and cut what does not, inside a retainer where the results compound.
§ 04 — Inside the build
AI workflows run on every layer.
PART OF HOW WE WORK,
NOT A BUZZWORD WE SELL.
We do not bolt AI on at the end. The workflows are installed across the build, so the system scales instead of stalling at your time.We run it on Luminate first, prove it on clients,
then build it for you.
Create
Content at the speed of AI
One interview or workshop becomes posts, video scripts, and a newsletter section, generated and ready to ship.
Convert
Funnels that capture
Lead magnets, landing pages, and email nurture wired to capture interest instead of letting it bounce.
Score
Every lead, ranked
New leads enriched and scored against your ICP, so the team only spends time on the top of the list.
Close
Sales-call intelligence
Calls transcribed, scored, and turned into follow-ups and CRM updates. Thirty minutes of admin down to three.
§ 05 — Clients
Companies we work with.
What truly sets Charissa and Luminate apart is their specific and no-nonsense approach. If you're looking for a partner who combines clarity, creativity, and strategic insight, Luminate is the one to call.
The content workshop was not only exceptionally useful, but also fun and interesting. Charissa managed to inspire us and provide new insights. Her ability to convey complex topics in an understandable and engaging way is admirable.
What impressed me most was how they created such a comfortable atmosphere, even though I had absolutely no experience in front of the camera. The result turned out amazing.
§ 06 — About
Built by someone who ships, not just advises.
Charissa Cools founded Luminate after twelve years as a professional DJ, Tomorrowland included. Reading a crowd and reading a B2B room turn out to use the same muscle.
An IT background means she builds the AI workflows herself, with Claude and proves them on real clients before anyone gets taught a thing.
Woman founder, ADHD, building in public, no corporate filter.
LIVING IN ANTWERP, BELGIUM · SERVING WORLDWIDE.
Still reading?
You might be a fit.
Book an Audit. We map your funnel together.
No pitch, no pressure.
Or reach out at [email protected]