Get them to notice you.
- Founder-led social content (LinkedIn, Instagram)
- Short-form video (Reels, Shorts)
- Long-form video (YouTube)
- Audio branding
- Podcast production
B2B Tech Growth Partner · Antwerp
We PRE-SELL every sales call before it happens.
Full-funnel marketing systems for B2B tech founders. We align your marketing with your business goals so prospects walk into the call already convinced. Founder-led content.
Proof engines. Pipeline nurture. Conversion systems.
The complete engine.
Watch 3 min · What we do in practice
See exactly how we build pipeline.
Ready to do the same?
Book a free strategy callMost B2B marketing is a cost center.
It should be a revenue engine.
- Content goes out every week. Pipeline does not move.
- Sales calls start from zero trust because nobody knows who you are.
- Ads burn budget. ROAS stays a mystery.
- And the contact form at the bottom of your site scares 95% of visitors away.
What we do
We do the entire funnel.
We do the entire funnel.
Not pieces of it.
We run the whole funnel under one roof, so every piece of marketing actually feeds the next.
Make them believe you.
- Testimonials and case studies
- Email newsletters
- Webinars
- Live events & event production
- Funnel analytics and tracking
- ROAS optimization
Make them buy from you.
- High-converting landing pages
- Lead magnets and lead gen systems
- Paid media (Meta and LinkedIn)
- Sales enablement content
- Conversion-focused copy
Trusted by founders shipping pipeline
Companies we work with.
What impressed me most was how they created such a comfortable atmosphere, even though I had absolutely no experience in front of the camera.The result turned out amazing.
Coming soon
How we work
How we start working together.
A focused strategy audit to map the model, then we build it, then we scale what works. Long term partnership - making the external feel internal.
Strategy session
A real audit — not a deck. We dig into your full funnel and your numbers, and rebuild the marketing model around what your buyers really need to see before they book a call.
Funnel build
From there we build the whole thing — founder content and proof, nurture flows, conversion systems — and the parts actually feed each other instead of running in parallel.
Scale what works
Once the model is proven we go all-in on what's driving real pipeline and ruthlessly cut what isn't, inside a retainer model where the results actually compound.
About the founder
Founded by a performer.
Charissa Cools spent 15 years on stages reading crowds. Tomorrowland included. Now she reads rooms in B2B conversations.
Luminate is built on the belief that the best founders are performers. They just need someone to direct the show.
Living in Antwerp, Belgium · serving the world.
What we believe
Three rules. No exceptions.
01
Pre-sold authority beats cold outreach.
When buyers already trust you before the call, sales cycles collapse.
02
Founders are the brand.
No logo will ever build trust the way a human face does.
03
Full funnel or nothing.
Visibility without conversion is decoration. Conversion without trust is desperation.
Ready to make marketing pay for itself?
Book a 30-minute strategy call. We map your funnel together.No pitch. No pressure.
Or reach out at info@luminate-productions.com