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Growth partner for AI-first and IT automation B2B companies

Edgy full-funnel marketing that gets AI-first and IT automation companies with existing customers to their next 100-1.000 clients, or users.

Your first customers came from your network. The next 100 won’t.

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See how we work ↓
The Full-Funnel B2B Journey
1
Home Base
2
Discovery
3
Trust
4
Retention
5
Adaptation
§ 00  Meet Charissa

"Reading a crowd and reading a B2B room use the same muscle."

Book a free strategy call
Next 100-1.000 clients, or users
•
Full-funnel, not one piece
•
Be around. Be edgy.
•
Measured in your CRM
•
Next 100-1.000 clients, or users
•
Full-funnel, not one piece
•
Be around. Be edgy.
•
Measured in your CRM
•
§ 01  Sound familiar?

You have a product people pay for. Growth is the part that stalls.

Four things we hear on almost every first call.

"Our first customers came from my network. The next 100 won't."
01
"We post, we have a website, but nothing connects into pipeline."
02
"I'm paying five vendors and none of them owns the result."
03
"People visit, like, follow... and then nothing happens."
04
§ 02  The Full-Funnel B2B Journey

Five stations. One connected engine. An entrance on every one.

Buyers don’t walk your funnel in order. They enter anywhere, go back and forth, and buy when they’re ready. So we build every station to catch them, and connect them all.

↓
Entrance
1
↔

Home Base

Your website, landing pages and owned content, built so a visit always has a next step.

Website · Landing pages · Owned content

↓
Entrance
2
↔

Discovery

Search, AI answers, social, Meta ads, YouTube and PR, so the right people find you before they know your name.

Search · AI · Social · Meta ads · YouTube · PR

↓
Entrance
3
↔

Trust

Reviews, proof, case studies and thought leadership that take the doubt out of the decision.

Reviews · Proof · Case studies · Thought leadership

↓
Entrance
4
↔

Retention

Email, CRM, remarketing and nurture that keep you in the room until they’re ready to buy.

Email · CRM · Remarketing · Nurture

↓
Entrance
5

Adaptation

Testing, research and measurement, so the engine gets sharper every single month.

Testing · Research · Measurement

95% isn't ready to buy today. Be around. Be edgy.

How we build it
§ 03  Who it's for

Read this before you book a call.

We work with a narrow group on purpose. It’s how the engine gets built fast and measured honestly.

For you if

  • You run a live AI or IT-automation product with existing paying customers
  • You're under 1.000 customers and hungry for the next 100-1.000
  • Your team is 10 people or fewer
  • The founder is willing to be on camera
  • You want one growth partner instead of five vendors

Not for you if

  • You're pre-product
  • You're scaled up, with an in-house marketing team
  • You want one piece only. Just video, just ads
  • You want us invisible
§ 04  How we work

Four phases. One engine. Measured where it counts.

We build the whole funnel in month one, then prove it, scale it and review it against your own numbers.

Launch month

Build

Strategy workshop, shoot day, VSL, landing pages. The full funnel set up and live.

Then

Prove

Cadence goes live. We watch for the first signals and fix what leaks.

Then

Scale

Double down on what works. More of the channels and formats that bring pipeline.

Then

Decide

ROI review in YOUR CRM. Real deals, real numbers, next steps.

Every week
30 min
weekly call
2
logged experiments
1
shared Slack line

Results are measured in your own CRM, not in our slides.

§ 05  Our stance on AI

AI won't write your brand. It'll do the boring 90% so you can be interesting in the other 10%.

Stays human

Creativity. Opinions. The founder on camera. The angle nobody else would take. That’s the part people remember, and the part we never automate.

Goes to AI

Automation, workflows and speed. Research, repurposing, scoring, follow-up. The boring 90% runs in the background, so the 10% gets all the attention.

§ 06  Clients

What it's like to work with us.

"What truly sets Charissa and Luminate apart is their specific and no-nonsense approach."
Jeroen Donkers
CMO, GraydonCreditsafe
"The content workshop was not only exceptionally useful, but also fun and interesting."
Leen Huysmans
Head of HR, GraydonCreditsafe
"The result turned out amazing."
Quinten
Founder, Sonor

Case study

Full-funnel breakdown of an AI-first client. Numbers from their CRM, not ours.

Coming soon
§ 07  About

The edgy B2B marketing girl helping AI-first and IT founders get their next 100-1.000 clients, or users, with full-funnel marketing that thinks out of the box.

  • 12 years as a professional DJ, Tomorrowland included.
  • IT background. I build the AI workflows myself.
  • I say what I think about your funnel. That's the edgy part.
"Reading a crowd and reading a B2B room use the same muscle."
Woman founder
ADHD
Building in public
Antwerp
§ 08  The Luminate Newsletter

One marketing breakdown. Twice a week.

We take one AI-first B2B company apart, show where the funnel leaks, and tell you what we’d fix first.

No spam. Unsubscribe whenever you like.

Let's get you customers.

We map your funnel together. No pitch, no pressure.

Book a free strategy call