One is somebody else’s. One is mine. Both are for founders who already have paying customers and no reliable way to find the next hundred.
Free. Two mails a week. One click unsubscribes you.
I take one company’s funnel apart. What it actually does, where it leaks, and what I’d change first. Named companies, real numbers.
What I’m building, testing or getting wrong inside real client work that week. Including the parts that didn’t work, which is usually the more useful half.
One signup, both issues. Max 1 minute read each.
I run the system I write about
on my own pipeline.
Right now that’s a 26% reply rate on cold outreach and
a 100% show rate on the calls it books.
Every play in these issues is one I use. On Luminate first, on clients second.
First mail lands straight away. Not next Tuesday.
I use your email for the newsletter and the occasional note from me. No spam, no sharing, one click unsubscribes you for good.
Most founders don’t need more reach.
They need a path from attention to booked call that actually works.
That’s what these two mails are about.