Is the middle of your funnel missing?
The funnel isn’t dead. Your middle is missing. Everyone obsesses over the top and the bottom. Top: content, ads, cold outreach. Get attention. Bottom: sales calls, demos, close. Convert attention. Both of those are visible. Both feel like work. Both have obvious metrics. And between them there’s a gap where most founders lose the majority […]
Are you shipping features when nobody knows you exist?
I talk to AI founders every week who built something genuinely good. And almost every single one has the same problem. They can explain their product in detail. They can demo it in detail. They still ship new features every week. But when I ask how someone goes from “never heard of you” to “paying […]
Is your call to action killing your conversions?
Twelve years behind a DJ booth teaches you one rule you never break. You do not open with the drop. The room has to be warmed up first, or the biggest track of the night lands in silence. Most B2B websites open with the drop. A big shiny button asking a stranger to commit before […]
Are you copying tactics when you should be tearing down the system?
I have spent my whole life in creative spaces. As a DJ playing packed rooms, a producer, an event organiser. And here is something I learned early. Watch a DJ land the perfect drop and the room goes off. Copy that one track at your own gig and nothing happens. Because the drop was never […]
Are you using AI as your main creative team member?
I have been in creative spaces my whole life. As a DJ playing packed rooms, a music producer and an event organiser. I have watched every tech trend come and go. And the one thing that always moved people was never the tracks themselves. It was the story of the DJ behind how they played […]