Is the middle of your funnel missing?

The funnel isn’t dead. Your middle is missing. Everyone obsesses over the top and the bottom. Top: content, ads, cold outreach. Get attention. Bottom: sales calls, demos, close. Convert attention. Both of those are visible. Both feel like work. Both have obvious metrics. And between them there’s a gap where most founders lose the majority […]

Are you shipping features when nobody knows you exist?

I talk to AI founders every week who built something genuinely good. And almost every single one has the same problem. They can explain their product in detail. They can demo it in detail. They still ship new features every week. But when I ask how someone goes from “never heard of you” to “paying […]