Is your call to action killing your conversions?
Twelve years behind a DJ booth teaches you one rule you never break. You do not open with the drop. The room has to be warmed up first, or the biggest track of the night lands in silence. Most B2B websites open with the drop. A big shiny button asking a stranger to commit before […]
Are you copying tactics when you should be tearing down the system?
I have spent my whole life in creative spaces. As a DJ playing packed rooms, a producer, an event organiser. And here is something I learned early. Watch a DJ land the perfect drop and the room goes off. Copy that one track at your own gig and nothing happens. Because the drop was never […]